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poster paint
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Price range
Good£3.31–£26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,470.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 81K searches
Brand share
Bad99%top-5 brand share — brand-locked demand