36
poster frame
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,386.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 169K searches
Price range
Bad£5.61–£15.92cheapest to priciest tracked listing — scored on the share inside $15–$100