Skip to content
46

poster frame 61 x 91.5cm

Skip it

Soft demand (-7.4% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 21Conversion 50Competition 25Returns 95Price range 50Avg price 68Brand share 47Review moat 37Quality gap 84

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.10

avg listing price — sweet spot $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.61–£24.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,758.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad£97K

£97K/yr · 172K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch