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portion control plate
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Review moat
Great150.88avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.96–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.43avg listing price — sweet spot $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 176K searches