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44

portable induction hob

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Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 15Conversion 34Competition 43Returns 37Price range 55Avg price 91Brand share 45Review moat 50Quality gap 53

Avg price

Great£57.17

avg listing price — sweet spot $15–$100

Market size

Good£390K

£390K/yr · 251K searches

Price range

Good£23.12–£163.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,538.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch