46
poppy wreath
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible64.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good£5.76–£27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 36K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Signals Low Review Barrier