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62

popcorn maker

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 14Conversion 30Competition 75Returns 96Price range 44Avg price 95Brand share 84Review moat 51Quality gap 93

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£31.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Market size

Good£520K

£520K/yr · 686K searches

Review moat

Good1,476.97

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.24–£197.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch