38
poo game
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,241.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£2.82–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 27K searches
Signals Low Review Barrier