60
pond
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+84.9%90-day search growth — must beat 0% to launch
Review moat
Good646.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good£112.13avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£446K£446K/yr · 652K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Bad£8.83–£798.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price