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pond filter
Worth a lookShows demand growing +159.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+159.5%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£67.74avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good914.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£327K£327K/yr · 393K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£17.69–£215.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale