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pom poms
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.72–$9.62) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good634.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£165K£165K/yr · 360K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£9.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier