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pom poms for hats
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,000.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£15K£15K/yr · 61K searches
Growth
Bad-71.4%90-day search growth — must beat 0% to launch