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polystyrene wreath rings
Skip itPrices mostly outside the sweet spot ($2.93–$13.90) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great261.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 37K searches
Price range
Bad£2.93–£13.90cheapest to priciest tracked listing — scored on the share inside $15–$100