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polystyrene cone
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great238.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.22–£16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 71K searches
Signals Low Review Barrier