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polymer clay
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good£335K£335K/yr · 596K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Price range
Okay£2.92–£20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,380.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch