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plug in wax melt burners
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great247.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.52avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 181K searches
Price range
Bad£3.44–£16.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.9%90-day search growth — must beat 0% to launch