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plug in heater
Skip itSoft demand (-81.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£10.30–£38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.46avg listing price — sweet spot $15–$100
Review moat
Okay1,725.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£95K£95K/yr · 322K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-81.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier