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Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.24avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good£518K£518K/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.86–£29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,416avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.3%90-day search growth — must beat 0% to launch