56
plate
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.81avg listing price — sweet spot $15–$100
Price range
Good£3.15–£41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good889.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£193K£193K/yr · 489K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.8%90-day search growth — must beat 0% to launch