49
plate warmer
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£16.12avg listing price — sweet spot $15–$100
Price range
Great£6.51–£39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good523.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£82K£82K/yr · 127K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier