51
plate stand
Worth a lookShows low returns (1.4%), but prices mostly outside the sweet spot ($2.64–$12.38) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,152.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay£142K£142K/yr · 450K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand