52
plate rack
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-26.1% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,403.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.51avg listing price — sweet spot $15–$100
Price range
Okay£4.20–£21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£88K£88K/yr · 328K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand