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plastic straws
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great257.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Market size
Good£331K£331K/yr · 711K searches
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£13.01cheapest to priciest tracked listing — scored on the share inside $15–$100