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plastic mattress protector
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,436.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Price range
Okay£4.93–£20.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£169K£169K/yr · 189K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-11.7%90-day search growth — must beat 0% to launch