50
plastic jug
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$13.17) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,090avg incumbent reviews — the moat a new listing must climb
Market size
Good£292K£292K/yr · 385K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100