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plastic forks
Worth a lookShows searches that convert (17.1% search→purchase), but prices mostly outside the sweet spot ($1.29–$8.25) keeps it on the watch list.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great351.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 119K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£8.25cheapest to priciest tracked listing — scored on the share inside $15–$100