54
plastic eggs
Worth a lookShows low returns (0.3%), but soft demand (-96.9% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great170.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay£132K£132K/yr · 235K searches
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.43–£14.94cheapest to priciest tracked listing — scored on the share inside $15–$100