65
plastic cutlery
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great472.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.4%90-day search growth — must beat 0% to launch
Market size
Good£590K£590K/yr · 609K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.89–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.46avg listing price — sweet spot $15–$100