45
plastic basket
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,298.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 412K searches
Price range
Bad£3.37–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch