61
planters outdoor
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£21.01avg listing price — sweet spot $15–$100
Price range
Great£5.28–£64.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good942.78avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£201K£201K/yr · 1.4M searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale