53
plant tray
Worth a lookShows low returns (0.5%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great478.74avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.84–£27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 93K searches