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plant labels
Skip itPrices mostly outside the sweet spot ($2.51–$7.46) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good944.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£202K£202K/yr · 321K searches
Avg price
Bad£4.81avg listing price — sweet spot $15–$100
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.51–£7.46cheapest to priciest tracked listing — scored on the share inside $15–$100