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plant food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Growth
Incredible+137.4%90-day search growth — must beat 0% to launch
Market size
Good£523K£523K/yr · 467K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,732.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100
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