65
plancha
Worth a lookShows demand growing +207.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+207.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great282.89avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£122.42avg listing price — sweet spot $15–$100
Market size
Bad£92K£92K/yr · 106K searches
Price range
Bad£20.40–£475.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale