55
placemats
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-23.5% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good£531K£531K/yr · 2.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.26–£27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Review moat
Good1,488.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand