59
pipe
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great359.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good£3.54–£33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£297K£297K/yr · 710K searches
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.7%90-day search growth — must beat 0% to launch