60
pins
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Review moat
Good999.37avg incumbent reviews — the moat a new listing must climb
Market size
Good£458K£458K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.51avg listing price — sweet spot $15–$100
Price range
Bad£0.94–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand