45
pinking shears
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.00–£27.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,437.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£200K£200K/yr · 184K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-15.4%90-day search growth — must beat 0% to launch