48
pink paper plates
Skip itPrices mostly outside the sweet spot ($2.22–$15.47) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great195.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 115K searches
Price range
Bad£2.22–£15.47cheapest to priciest tracked listing — scored on the share inside $15–$100