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pink cushions
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good975.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Price range
Okay£3.81–£20.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£65K£65K/yr · 316K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand