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Skip itSoft demand (-61.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great216.07avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 36K searches
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.67–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier