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pink blanket
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good£4.98–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,616.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 271K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch