55
pink balloons
Worth a lookShows searches that convert (11.9% search→purchase), but prices mostly outside the sweet spot ($2.21–$8.44) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good800.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£207K£207K/yr · 331K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£8.44cheapest to priciest tracked listing — scored on the share inside $15–$100