64
pillows 4 pack
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.1M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.10avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£6.20–£26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,789.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch