45
pillow stuffing
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,494.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.91–£21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 124K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch