49
pillow protectors
Skip itPrices mostly outside the sweet spot ($4.49–$14.23) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good£664K£664K/yr · 540K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,995avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.49–£14.23cheapest to priciest tracked listing — scored on the share inside $15–$100