50
pillow cases 2 pack
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.13–$12.20) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£397K£397K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,982.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Price range
Bad£2.13–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100