58
pillar candle
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good882.77avg incumbent reviews — the moat a new listing must climb
Market size
Good£343K£343K/yr · 521K searches
Price range
Good£1.57–£28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Growth
Bad-48.7%90-day search growth — must beat 0% to launch