77
pigeon deterrent
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Growth
Incredible+155.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great£4.29–£49.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,073.85avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Market size
Good£365K£365K/yr · 850K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale