51
pie tin
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-41.5% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good544.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.67–£43.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 109K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand